2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner Paul Simons had this to say on a similar wave back in 2014. Is new business getting harder for start-ups? Let’s be clear from the outset that only a few start-ups crash through the glass ...
The post Paul Simons: why are so many newbie London agencies struggling so hard to win proper accounts? first appeared on More About Advertising.
